Exceeding Customer Expectations

Primary 2030 Objectives
Achieve a 45% increase - 10% every two years - in UTA's Net Promoter Score. (How likely would you be to recommend UTA to your friends and family?)

Success Statement UTA puts its customers first by providing an easy, enjoyable and accessible transit experience where customers feel engaged, safe and cared about.

Currently in 2022
April 2022 Net Promoter Scores:

  • UTA TRAX = 26, UTA Bus = 10
  • "I feel safe and secure on the vehicle" = 74% TRAX and 85% Bus

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