Exceeding Customer Expectations

Primary 2030 Objectives
Achieve a 45% increase - 10% every two years - in UTA's Net Promoter Score. (How likely would you be to recommend UTA to your friends and family?)

Success Statement UTA puts its customers first by providing an easy, enjoyable and accessible transit experience where customers feel engaged, safe and cared about.

Currently in 2022
April 2022 Net Promoter Scores:

• UTA TRAX = 26, UTA Bus = 10
• "I feel safe and secure on the vehicle" = 74% TRAX and 85% Bus

Story Examples:

• Strategic Priority: Exceeding Customer Expectations
• 2023 Rail Safety Week: Safety in Seconds
• UTA Bus Operator Achieves 4 Million Miles Accident-Free
• Strategic Priority: Exceeding Customer Expectations
• A Multimodal Transit Model: Jennifer
• 33 Ways UTA Improves Access for Everyone
• Commute and Community
• It’s Electric!: Charging Forward with Electrification Partnership
• A Day in the Life of a FrontRunner Train Host