We’d like to congratulate UTA, Salt Lake City and Utah Department of Transportation for their success in the American Dream Ideas Challenge. The team and their “mobility as a service” concept excelled in the first two local rounds and was selected to advance with teams from across the county. Although they did not receive the grand prize, the team’s groundbreaking work will be used to help shape transportation across the state.

The UTA-SLC-UDOT team has been working on a concept that would simplify transportation choices by combining public transit, riding sharing and more into one easy-to-use app. The mobility as a service project is designed to make transportation as flexible and reliable as a car, but at a fraction of the cost. A rider could use the app to plan a trip that involves a UTA pass, ride sharing or bike sharing, and pay for all services using one platform – or even with a monthly subscription fee.

The team plans to seek alternate funding sources so they can continue to develop the project.

Jaron Robertson, UTA project manager said “Additional funding would have helped speed the adoption of mobility as a service. Participating in the challenge was a great experience and it moved our concept forward.”

We wish the Utah Coal Country Strike Team luck in the next round.

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