You may notice some familiar places – and faces – in our new UVX commercial. The project is designed to showcase not only our new bus rapid transit line, but also the vibrant communities it serves. Watch as dancers stroll past colorful storefronts in Provo’s historic downtown area and skip across the Utah Valley University campus. Provo High School’s Color Guard makes a special appearance and UVU students serve as background dancers. Many of the performers are also from the Utah County area.
This commercial is loosely modeled after the movie “La La Land,” taking inspiration in the movie’s bright primary colors, musical genre, and love for the city in which it’s set.
“We wanted to make a love letter to the Orem-Provo area, just like “La La Land” is sort of a love letter to Los Angeles,” said director Scott Rice. “When everyone heard it was a UTA commercial, they got super jazzed and they wanted to be a part of it, because UTA is everywhere. It’s an important part of the community.”
We appreciate the help and support of those who shared their time and talents with us and the Utah County locations that accommodated our filming needs. The commercial will debut on KSL and Comcast channels starting Friday, Nov. 9. See it before it airs here or take a look behind the scenes.
UVX is a bus rapid transit (BRT) line that uses exclusive bus lanes (lanes open Dec. 3) and traffic signal priority to provide riders with a quick, convenient way to reach many Utah County destinations. Buses serve stations as often as every six minutes during peak times. UVX connects Orem and Provo FrontRunner stations to BYU and UVU, employment centers, shopping malls, entertainment and more.